Brent Lunceford is the president of Memstronics, a technological consulting firm focused on innovation, strategy, and commercializing microelectronics through ultra-miniaturization of smart and wearable electronics, biomedical and health informatics, and sensor technologies. With over 20 years of experience improving various fields, Brent has led projects with IBM, HP, 3M, Cypress Semiconductor, Hughes Research Labs, NCR, Raytheon, Lockheed Martin, Motorola, Rockwell Collins, Kodak, DARPA, NASA, MCC, and U.S. Army Research Labs. His work with the U.S. Army Research Labs has led to the development of sensor systems used in oil exploration, intelligent drilling, horizontal drilling, and asset monitoring. Currently, he is working on distributed sensor systems and data analytics for optimizing operations and the integration of technologies into oil production applications, which will monitor activities, improve safety, performance, ease of use, preventative maintenance, and will minimize unexpected downtime. He is also an Entrepreneurial Advisor for the University of Texas-Cockrell School of Engineering Innovation Center. He serves as the founding Chairman of the IEEE Central Texas MEMS and Sensors Chapter and serves as a founding Officer and Executive Committee member of the IEEE San Francisco Bay Area MEMS & Sensors Chapter. Additionally, he is a member of the American Chemical Society and the Permian Basin Petroleum Association. Brent holds an Executive MBA from the University of Texas at Austin-McCombs School of Business, as well as BS and MS degrees in Chemistry from Texas State University. He currently lives in Austin, Texas.